What the flagnod?!?
I haven’t written anything in almost 3 months (oh, and how great was The Hangover?), but this news is enough to temporarily get me out of retirement.
This year’s Academy Awards will have 10 Best Picture nominees.
Craig’s theory: Typically, when you only have 5 nominees, you are choosing high-end art films that might be the best films of the year, but are generally films that didn’t do as well at the box office. So, if fewer people have seen the films, fewer people care who wins.
With 10 nominees, there’s more of an opportunity for films like Wall-E or The Dark Knight to make the cut (or this year, Up, Star Trek, or even, yes, The Hangover) to get in the race. That means more people watching, which means higher ad rates and more money for the Academy.
Read about it at The Hot Blog, or In Contention. I’m sure there will be more to come.
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